Impact Of The Sexualization Of The Fast Food Industry

The impact of the McDonaldization is seen in a consumer’s life at least everyday. It was enlightening to be given the opportunity to learn about this process by visiting a local restaurant called Schlotzsky’s. During my hour there, I learned how McDonaldization is all around the consumers and they should stop and take the time to learn about the effects of the industrialization of the fast food industry. There are a few things that this observation process has helped realize about the American culture. Americans do not like change and this is evident in this experiment. One example is the menu of the Schlozsky’s or any fast food restaurant: it usually never changes, and if it does, then it is a slight change. Customers expect to go into the same restaurant in Texas as in Tennessee and be able to order the exact same menu item. If the customer were to ask for an item that is not on the menu, then the worker would give them a funny look and probably tell them no. T he worker could ask the manager so that they could fix the customer’s order the way that they asked, but most likely, this would not happen. The diners in the restaurant were eating at a leisurely manner and talked with someone if they had someone with them to talk to. In most cases, the customer is usually in a hurry because they have somewhere else to be and just want to get in and out as quickly as possible. Usually people bussed their own tables because it helps out the people that are getting the individual’sShow MoreRelatedEssay on Child Development1286 Words   |  6 Pagesthe â€Å"interest in boy-girl interactions is replacing play in preadolescents†. (Winn 78) Our sex saturated media is also generating conflict in young girls’ development. The portrayal of women as sexual objects is discussed in the article â€Å"The sexualization of Girls is Harmful† by Olivia Ferguson and Hayley Mitchell Haugen. The article cites statistics of â€Å"prime-time television shows popular among children† remarking that â€Å"12% of sexual comments involved sexual objectification toward women† and â€Å"23%Read MoreThe Negative Impact of Targeted Advertising on Adolescents and Children2406 Words   |  10 Pagesgroup of people, depending on age, sex, interests or even religion. These advertisements are defined as targeted. Companies like McDonald`s, Calvin Klein, Victoria`s Secret and Coca-Cola successfully practice targeted commercials, selling apparel, fast-food, perfume, intimates and other products. For decades, targeted advertisement directed to children and teenagers was a somewhat controversial issue. Every year young people are exposed to 40,000 advertisements on television only, not counting numberRead MoreThe Principles Of Marketing Discussion Essay3684 Words   |  15 Pageslife cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact the product’s brand? After learning about the field of marketing, is it different than what you expected it to be? You must use the text and at least one additional scholarly source A typical product that has gone through a product

Prevalence And Types Of Cancer Among Urban Rural Populations

Objective: To determine the prevalence and types of cancer among urban-rural populations and their relation to socioeconomic status. Methodology: A cross sectional study carried out in three hospitals in Punjab named Mayo Hospital, Lahore, Nishtar hospital and civil hospital in Multan, Pakistan. All the new cases of cancers (all known types of cancer) were recorded during the months of August 2013 through February 2014. Details of age, sex, socioeconomic status, address whether rural or urban, stage, type of cancer and hemoglobin levels at the time of presentation were recorded after taking the verbal consent from the patients and the attendees. For data analysis, Statistical Package of Social Sciences (SPSS v. 21) software was used.†¦show more content†¦Non-Hodgkin Lymphoma with 40 cases (13.1%) out of which 26 (65%) were poor and 14 (35%) were rich, 21 (52.5%) were rural patients and 19 (47.5%) urban. Squamous cell carcinoma with 29 cases (9.5%): 23 (79.3%) were poor and 6 (20.7%) were rich, 22 (75.86%) were rural patients and 7 (24.16%) urban. Carcinoma of cervix with 22 cases (7.2%); 16 (72.72%) were poor and 6 (27.3%) were rich, 13 (59.1%) patients were from rural areas 9 (40.9%) were from urban areas. Several other rare carcinomas resembling Wilms tumor, with as few cases as 1 case in the time period of 6 months are also discussed. Conclusion: The study shows that in general, cancer is extra prevalent in poor socioeconomic status, population and those patients that live in rural areas. Further study should be carried out to observe the effects of other variables reminiscent of screening, knowledge to pursue medical attention, the time to search for medical attention, implementation of preventive methods, environmental factors should be taken into account and the geographical area should be increased so that the study can be carried on a larger scale. INTRODUCTION: Cancers of multiple types remain one of the foremost challenging and significant obstacles faced by health providers with numbers rising to an epidemic in recent years. It is a leading cause of death worldwide. In 2007 it accounted for approximately 8 million deaths (around 13% of all deaths); and exceeding 70% of these

Understanding Business Research Terms and Concepts Part 2...

Understanding Business Research Terms and Concepts: Part 2 Ming D. Lee RES/351 April 18, 2016 Dr. Linda F Florence Understanding Business Research Terms and Concepts: Part 2 Descriptive statistics Descriptive statistics suggests a straightforward quantitative outline of a data-set which has been gathered. It helps us comprehend the experimentation or data-set in-detail and tells people concerning the mandatory details that help show the data perceptively. Descriptive statistics, we just convey exactly what the data reveals and tell us. Most of the statistical averages and numbers we estimate are essentially illustrative averages. For instance the Dow Jones Industrial tells us about the typical performance of select firms. The†¦show more content†¦The research can use strategies including surveys, observation, area experiments, interviews and quantity analysis. As it is indeed diverse in technique and utilization, some researchers favor its use in numerous disciplines including advertising, medical-health, and psychology. On the possible negative aspect, â€Å"Descriptive research† can at times be used to match the requirements of the researcher. Example: when preparing a survey, one may load the survey questions to direct the reader to respond in a specific manner. Or in another instance, a comparison between two merchandise or product, it is possible to give one commodity an unfair edge to get the wanted outcome. There are two principal limits to the usage of â€Å"Inferential Statistics†. The primary and most critical limitation, which will be present in all â€Å"inferential statistics†, is that if you are supplying data of a population which you havent entirely quantified, and thus, cannot actually be entirely sure the values/numbers you compute are right. Keep in mind, â€Å"inferential statistics† are based in the notion of utilizing the values measured in an example to estimate/infer the values that might be quantified in a population; there will be a level of doubt in this way. The 2nd restriction is linked with the primary restriction. Again, there will likely beShow MoreRelatedUnderstanding Business Research Terms and Concepts Part 21644 Words   |  7 PagesUnderstanding Business Research Terms and Concepts: Part 2 Justin Wilson RES 351 Business Research 31 Mar 2015 Biman Ghosh Descriptive statistics is the term given to the analysis of data that helps describe, show or summarize data in a meaningful way such that, for example, patterns might emerge from the data. Descriptive statistics do not, however, allow us to make conclusions beyond the data we have analysed or reach conclusions regarding any hypotheses we might have made. They areRead MoreUnderstanding Business Research Terms and Concepts: Part 2 Essay1240 Words   |  5 Pagesï » ¿ Understanding Business Research Terms and Concepts: Part 2 April Molley University of Phoenix RES/351 Amy Ginsburg The first article discusses the overall Health of Lesbian, Gay, Bisexual, and Transgender people; and Building a Foundation for a better understanding. In this article you will find accompanying research on the generally health status of the LGBT community. A condition in order to review existing research on sexual-gender-minorityRead MoreEssay about Research project 1704 Words   |  3 Pagesï » ¿Research Log Project Part 1 for Note: This project received faculty feedback on 24-May-14 10:20 PM EST. Instructions: Work through each step of this log, answering each question as the directions indicate. Each step, except Step 1, will receive a grade, and the sum of these grades will constitute your total grade for Research Log Part 1. Refer to the section on how each step of the log will be graded for detailed grading information. Step 1: Select Your Research Question Top of Form 2. WhatRead MoreReflection Journal in International Business1692 Words   |  7 PagesOh no†¦. International Business. It sounded so global and dry. I was hoping that it will be somewhat similar like Marketing. However, we were told that International Business is defined as Globalisation of Business where countries are more integrated and are interdependent on world economy. Which is similar like Marketing but in a wider view. Approaching to the learning of International Business, students were told on the Problem Based Learning. We learn base on the concept of applying the knowledgeRead MoreGuidelines For Address All Of The Points Below1705 Words   |  7 PagesYou are required to address all of the points below. You may include further comments or discussion that is relevant. You must integrate relevant concepts, models, frameworks, theories and/or technical competencies (use in text references) from secondary research and other business disciplines you have studied e.g. Ma nagement, to support your discussion. THE TASK: 1. Include a copy of, or produce, an organisational chart of your organisation, showing your role and briefly discuss where your roleRead MoreSupply Chain Management : An Effective Method Of Information Exploration Essay1577 Words   |  7 Pages 1.1 An Overview of the Topic Supply chain is long and penetrates almost all business processes. The chain can extend from raw materials to final sales or deliveries to end users. It connects an organization with multiple levels of customers as well as suppliers, and acts as a channel on which to exchange information and transfer orders in terms of product flow (CIPS, 2013). The role of supply chain plays in a business determines the necessity of supply chain management (SCM) improvement. AccordingRead MoreBusiness Environment Past Papers1115 Words   |  5 PagesUnit Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. Assessment Criteria The learner can: 1.1 Define and show an understanding of the important business terms related to corporate objectives. Indicative Content 1.1.1 Define and show an understanding of the terms ‘corporate aims’, ‘corporate objectives’Read MoreA Critical Evaluation Of Financial Performance Essay1689 Words   |  7 PagesA CRITICAL EVALUATION OF FINANCIAL AND OPERATIONAL PERFORMANCE THROUGH 360 DEGREE ANALYSIS LALIT MOHAN (Research Scholar) Deptt. Of ABST, University of Rajasthan, Jaipur ABSTRACT Though 360 degree analysis is related with human resource management but here the 360 analysis will include the overall analysis of operational and financial performance from every angle. In human resources or Industrial psychology, 360-degree feedback, also known as multi-rater feedback, multisource feedbackRead MoreA Business Plan For The Long Run With Csr Strategies1737 Words   |  7 PagesIntroduction Imagine a group of recent graduates from a highly respected and internationally recognized business school who developed a business plan together during their studies and are now planning to establish a business. They are all highly capable and all received top marks in their courses. Will they succeed in their new venture? Or like so many opening small businesses, will they fail within the first year? This hypothetical situation illustrates, that while it’s a generally accepted factRead MoreImportance of Marketing to Business1036 Words   |  5 PagesImportance of marketing to business Table of contents Introduction 3 Importance of marketing to business 3 Conclusion 5 Reference list 7 Introduction Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw

Rewilding North America free essay sample

The earth is a planet that contains not only human beings but also animals. Unfortunately, people do not respect animals well enough since the idea is that human beings are much smarter than animals. However, we are two different kinds that cannot survive without each other. Luckily, there are some people who care about animals and try to make people be a part of wildlife like old times. A lot of animals die because of human beings almost everyday. Most of those occur on roads and highways. Therefore, scientists research to prevent those losses. One of the most important things that they did is called â€Å"Y2Y† which is a short form of Yellowstone to Yukon. Y2Y is a corridor that includes national forests, isolated parks and most importantly it is roadless, Y2Y is not only preserve animals but it also makes people change their minds. For example, the pressure of Y2Y makes people build bridges on highways for the animals. We will write a custom essay sample on Rewilding North America or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So that, the animals that live there have a chance to avoid the cars on the highways. In addition to Y2Y, isolated parks play a vital role of preservation of animals. Although I think isolated parks are great opportunities for animals in order to live fearlessly, some scientists strongly oppose. They claim that because of isolated parks, animals have to live in smaller areas. According to the scientists, if the area where animals live gets smaller, there will be less species exist. The scientists who have two opposite sites argue that if single large is more beneficial for animals or several small. In conclusion, human beings and animals are parts of the ecosystem which cannot be thought either one of them do not exist. In my opinion, the world would be a better place if people try to be more responsible and respectful to animals.

Strategic Integrated Marketing Challenges †MyAssignmenthelp.com

Question: Discuss about the Strategic Integrated Marketing Challenges. Answer: Introduction: Marketing is the industry through which every organization and industry promotes its businesses and products, services in the target market. This is performed to enhance the demand for the products and the services introduced by the business organizations in the target market. In modern terms, to conduct the functionalities of the marketing department, there are numerous sources are available. While in the traditional period of time, only a few were available. Yet they were effective but today's marketing techniques have the strength to change the consumer's preferences using effective modern techniques of advertisement and promotion. Under this report, research will be directed towards the role of technology in regards to the marketing. In addition to this, technologys components and their functionalities are capable enough to enhance the performance of the organization. With the help of technology, organizations across the globe can increase their products demand, growth rate, etc. Furthermore, technology helps the organization to attain their desired gaols and the objectives, as well as technology, has the strength to enhance the effectiveness of the promotional and advertisement campaigns. And with the modern technologies of promotion and advertisement, organizations could spread the awareness in regards to their products across the globe. However, there are a number of benefits available in relation to the technology in marketing while, numerous disadvantages also exist with the same. The main component of technology is internet and it has the adequate strength to gain huge positive results for the organization. Apart from this, organization could also use social media platforms; email marketing techniques, etc. to gain the consumers and to enhance the demand for the particular item or service across the global market. The major aim of this research proposal is to analyse the numerous aspects of the topic of research i.e. Impact of Technology in marketing. Furthermore, various other questions will also be covered under this research proposal in order to determine the appropriate and adequate factors available in regards to the research topic. This research topic will be conducted with the view to analysing the functionalities of leading companies of Australia which includes Wesfarmers, Woolworths Limited and Amcor Limited (Hansen Owen, 2016). All these companies are involved in the production and distribution of products and services of various categories. Wesfarmers Limited is involved in the functionalities such as retail, manufacturing, and distribution of chemicals and fertilizers, coal mining, and safety products (Thorson Moore, 2013). Woolworths Limited is also involved in various functionalities such as production and distribution of liquor products, hotel industry, retail market, etc. Along with these two companies, Amcor Limited is also known as the top manufacturer of flexible and non-flexible packaging. These are distributed across the globe and they are serving various manufacturing industries in order to provide appropriate packaging materials (Kumar, 2016). All these companies stand in the top ten companies in Australia in terms of revenue and the biggest factor behind the success of the organization and the rapid increase in the demand for their products is the involvement of the technology in the marketing techniques (Arnold Boggs, 2015). The main objectives of this research are: To determine the benefits of the technology in terms of marketing; To determine the disadvantages of the technology; Major components of the technology which has directed the various industries towards the success and the growth. Research Question: This research paper will conclude the various aspects of the research. Certain aspects which will be critically evaluated and discussed under this research paper in relation to the "Impact of Technology in marketing" are: What are the different benefits/advantages of technology in marketing? What are the different disadvantages of impact of technology in the marketing? What are the unique features or components of technology which could direct the industries towards the success and the growth? Literature Review As per Beach (2014), there are numerous aspects are available in relation to the impact of the technology in the marketing i.e. promotion and advertisement functionalities. With the implementation of the unique and advanced methodology of promotional and advertisement techniques, various industries have attained adequate growth and the success (Xia, et. al., 2010). Across the globe, various big companies, as well as small and medium level companies, have adopted the method of technology for promoting their new products and the services in the global market with the view to attain the organizational goals and the objectives. Marketing functionalities have the adequate strength to provide more than sufficient growth and positive response as expected by the management of the organizations. With the help of technology in the marketing functionalities, organizations are able to spread the awareness in relation to their newly launched products, services or the newly launched business organ ization in the domestic or in the global market audience. Promoting the newly launched products and the services in order to increase the demand for the product is the most appropriate way to enhance the sales of the organization. This will lead to the enhancement of the growth as well as success factor of the organization (Richards Schmidt, 2014). Choice of the selection of the technology for performing marketing functionalities is a big task as to which technology more preference should be given and to which not is a bit difficult and complicated task (Sharma, 2015). Organizations need to perform adequate research in order to analyse the best and suitable technique for them. Technology's revolution has been done since a very long time but in 1990, when technology was first introduced to perform advertisement and promotional activities, various challenges and issues occurred. Globalisation is one of those technologies which were introduced to enhance the effectiveness of the organizations activities. But it also leads to various challenges in relation to the marketing activities (Northcott Ma'amora Taulapapa, 2012). With the above discussion, it could be concluded that the technology has a great impact on enhancing the effectiveness of the marketing activities to promote and to spread awareness in relation to the newly launch ed business outlets, products, and the services across the globe. It could easily understand that the technology has huge advantages while disadvantages in relation to the technology in marketing also exist (Belch, et. al., 2014). The basic advantage of technology in marketing includes that the customers could avail the adequate information in regards to the newly launched products, services, as well as of new business outlets without putting much efforts. With the help of same technique, marketing activities have been treated as the most crucial functionality in the business organizations activities. The basic component of the marketing activities is promotion and advertisement of newly launched products in the domestic, international or in the target market. Effective elements of the marketing activities are social media platforms, internet sources, email marketing, display shows, sponsorship of events, sports tournaments, etc. These all techniques are the result of invention done in the name of technology. Technology could be implemented in any industry and from recent years, technology has created an effective place in the organizational workplace irrelevance to their nature of the organization. Customers can gain adequate knowledge in relevance with the companies techniques used to promote their new products and services. With the help of technology, advertisement could be made so effective which could make consumers realise the importance of the certain products and the services. Making effective advertisements and the promotional campaigns help the organization to enhance its presence in the competitive business environment (Blakeman, 2014). For instance, Amcor Limited is promoting its new type of packaging which specially designed to reduce the impact of the packaging from the environment. Apart from the importance of the packaging, the promotional campaign also defines the raw materials used in the production of the packaging which would not create a negative impact on the environmental conditions. Technology has also played an important role in enhancing the effectiveness of the marketing techniques and providing more options to the organization for promotion purpose. Before introduction of the technology in the marketing department, few methods were available such as newspaper advertisement, magazine advertisement, pamphlets, etc. which are known as the traditional methods of advertisement and promotion or print medium of advertisement (Entrepreneur, 2017). With the implementation of the technology, marketing team of every organization has got the two mediums through which they could promote and spread awareness amon gst the public in regards to the products and the services of the organization i.e. traditional methods or print medium of advertisement and digital medium of advertisement. Other advantages of introducing technology in the marketing functionalities include that they have the capability to cover large part of the audience in terms of spreading awareness in regards to the products and the services as well as it is bit cheap for the organizations too. Cost of the production will also be decreased as with the help of technology, various other factors could be improved which could remove the extra cost incurred for the production of goods, etc. (Edsa, 2017). Apart from these benefits, the primary advantage is the attainment of the trust from the consumers towards the organization and towards its products (Peter, 2015). Technology will be proven successful only when the true picture of the products and the services will be shown through the digital mediums of the promotion. As well as these mediums are updated regularly in order to make the consumers experience better and to enhance the consumers trust over the technological equipment used for promoting the products and the services (Garvey, 2014). Methodology is the crucial part of the research paper. This helps to analyse and evaluate the impact of various sections included in the research paper in regards to the "Impact of the Technology in marketing". Under the methodology section, theoretical perceptive, design of the research, data collection methods, collecting samples and the techniques used to collect the samples, analysis and the presentation of the data in relevance with the research topic, reliability and validity, ethical considerations, timeline of the research, etc. will be covered for evaluating the effectiveness of the research conducted. Theoretical perceptive of the research paper defines the possibility of conducting research. Under this research paper, theoretical perceptive in regards to the "Impact of the Technology in marketing" is being conducted. Apart from the impact of the technology, advantages and the disadvantages of the technology in regards with the same is also being covered with this research paper. As using technology to perform and to enhance the effectiveness of the marketing activities is marked as legal, hence; research on this topic could be carried without any issue (Ginsburg, et. al., 2017). The research paper has been designed in the context of the topic of this research. The research topic will be mixed with the methods of conducting research in order to gain the adequate information in regards to the impact of technology in the marketing functionalities. To analyse the effectiveness of this research, various sources such as consumers, visitors, investors, employees as well as the management of the organizations. Designing of the research is done to enhance the effectiveness of the methods used to analyse the importance of the research topic (Grunig, 2013). Method of data collection has a unique importance in terms of evaluating the effectiveness of the research paper. Under this step, various sources and the ways will be analysed from which the information will be collected for reaching to the appropriate result (Percy, 2014). For collecting the data for analysing the effectiveness of the research paper, two sources are available i.e. primary and secondary sources of data. Whereas primary sources are first-hand evidence of the information and these types of data are collected from the eyewitness of the incident, conducting surveys, etc. while secondary data sources are the sources which are collected by someone and those data are used to fulfil certain purpose. For instance, government conduct census surveys to determine the population count and it is known as primary source of data whereas companies use these data for determining the appropriate target audience for their newly launched product and the services (Hatziargyriou, 2014). Under this method of collecting response, samples and other methods are distributed amongst a large number of consumers, visitors, employees, and to other stakeholders of the organization so as to collect the large number of responses. This is conducted in order to obtain the adequate and the effective results for which the research was executed. Collecting response from small number of audience, may lead to the negative results but in the scenario of large number of collection of sample, appropriate results will be attained for sure. Questionnaires, survey forms, feedback forms, etc. could be used. Response rate will be determined through the total number of responses asked and the total number of responses obtained. In order to analyse and obtain effective results, sample size would be 100 (Jensen, 2013). Presentation of the data should be done in an appropriate manner as through this technique, better understanding in relation to the data collected and for which the research was conducted, the purpose would be determined. The collected data could be displayed under tables, charts, graphs, etc. (Kasper Kellerman, 2014). The data collected from the primary or secondary resources should be valid enough so that consumers and other stakeholders of the organization could rely upon the figures. These resources should be valid and the appropriate reference should also be given to the data collected from the secondary resources in order to maintain the transparency. The referencing for the secondary sources of data is crucial in order to build the strong relationship with the investors as investors invest their capital on the basis of history of the company, current condition of the company as well as through the figures. To attain the mark and to reduce the chances of any kind of modification in the data collected, referencing is must. With this procedure, organization will be able to make all types of stakeholders rely upon the facts and figures displayed to them (Knowthis, 2017). Apart from this, valid data will be useful for attaining the mark of getting adequate results. The data which will be provided to stakeholders should be provided in the format which could be modified. And this security should also be kept within the organization so that without authorisation, no one will be able to make wrong use of the data and the chances of modification in the data would also be reduced. For this, organization could use the password protection which is an important factor generated with the help of technology. If any unauthorised person would try to reach to the data, his details will be captured in the system and appropriate actions will be taken or before modifying the data, written permit should be taken in order to avoid glitches in the future (Kraidy, 2017). Ethical Considerations Ethical considerations define the rules and the regulations in relation to the completion of the project in an effective manner. All the considerations i.e. legal, political, environmental, social, etc. should be considered before performing the functionalities of the organization. avoiding and non-fulfilment of the ethical consideration may lead to the disturbance in the organizational performances. Hence, these should be considered adequate for attaining the expected and positive results in relation to the particular project (Lawrie, 2014). Activities Introduction date (2017) Completion date (2017) Days consumed Outcomes Background of the Research 1st Jan 2nd Jan 2 days This is the initial stage where the development of the research topics will be discussed and evaluated in order to obtain the satisfactory results in relation to the research topic. Initialisation of Research paper 3rd Jan 8th Jan 6 days This is the stage where various sections of the research paper will be conducted which leads to the completion of the research paper. Stage 1 of research paper 9th Jan 17th Jan 9 days Under this phase of the research paper, appropriate facts and the figures will be conducted from the target audience through questionnaire, feedback forms, etc. Stage 2 of research paper 18th Jan 1st Feb 15 days Collected data will be scrutinised in order to manage them in an adequate format through which stakeholders could be impressed. Representation of the data will also be done under this phase of the research paper. Last stage/Conclusion 2nd Feb 6th Feb 5 days This is the last phase of the research paper and under this phase, conclusion will be made on the basis of figures and data collected from the primary or secondary resources. The submission of the research paper will be done. Bibliography Arnold, E. C., Boggs, K. U. (2015).Interpersonal Relationships-E-Book: Professional Communication Skills for Nurses. Elsevier Health Sciences. Beach, L. R. (2014).Decision making in the workplace: A unified perspective. Psychology Press. Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Edsa. (2017). Advantages of direct selling, Retrieved from:. https://www.edsa.ee/en/direct-selling/advantages-of-direct-selling/. Entrepreneur. (2017). Unique selling proposition(USP). Retrieved from: https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp. Garvey, W. D. (2014).Communication: the essence of science: facilitating information exchange among librarians, scientists, engineers and students. Elsevier. Ginsburg, K. R., Kinsman, S. B., American Academy of Pediatrics. (2017).Reaching Teens Strength-Based Communication Strategies To Build Resilience and Support Healthy Adolescent Development. Grunig, J. E. (Ed.). (2013).Excellence in public relations and communication management. Routledge. Hansen, E. L., Owen, R. M. (2016). Evolving Technologies To Drive Competitive Advantage in Hospitality Industry. Retrieved 01 31, 2016, from https://www.hotel-online.com/Trends/Andersen/tech.html Hatziargyriou, N. (Ed.). (2014).Microgrids: architectures and control. Wiley/IEEE Press. Jensen, K. B. (Ed.). (2013).A handbook of media and communication research: Qualitative and quantitative methodologies. Routledge. Kasper, G., Kellerman, E. (2014).Communication strategies: Psycholinguistic and sociolinguistic perspectives. Routledge. Knowthis. (2017), Advantages of personal selling, Retrieved from: https://www.knowthis.com/personal-selling/advantages-of-personal-selling. Kraidy, M. (2017).Hybridity, or the cultural logic of globalization. Temple University Press. Kumar, R. (2011). Research Methodology, 3rd Ed. Sage London. Lawrie, A. (2014). An exploration of perceptions of verbal and non-verbal communication strategies on intercultural group interactions and how they impact on learning and teaching in higher education.Internationalisation and the Student Experience, 14. Northcott, D., Ma'amora Taulapapa, T. (2012). Using the balanced scorecard to manage performance in public sector organizations: Issues and challenges.International Journal of Public Sector Management,25(3), 166-191. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Peter, P. C. (2015). MKTG 472 Advanced Integrated Marketing Communications. Richards, J. C., Schmidt, R. W. (2014).Language and communication. Routledge. Sharma, R. (2015). IMC: A Tool for Building Competitive Advantage.International Journal of Core Engineering and Management,2(2), 75-88. Thorson, E., Moore, J. (Eds.). (2013).Integrated communication: Synergy of persuasive voices. Psychology Press. Xia, J. C., Evans, F. H., Spilsbury, K., Ciesielski, V., Arrowsmith, C., Wright, G. (2010). Market segments based on the dominant movement patterns of tourists.Tourism management,31(4), 464-469.